How has the digital revolution changed power & responsibility relationships between producers & consumers?
The Digital Revolution has changed the fact that the consumers had less power in comparison to the producers. They are now able to give the producers ideas. Garfield is stating that communication between producers and consumers is not only important, but also very simple. Consumer concerns are heard through forums and other online resources. Consumer satisfaction seems to depend largely on whether or not they feel comfortable and accustomed to the producer. "Survival means institutionalizing dialogue with all of your potential constituencies and sometimes total strangers for the purpose of market research, product development, customer relationships, corporate image and transactions themselves" -Bob Garfield Companies are now forced to listen to the opinions of the consumers because, after all, they are the ones buying the product. It is a group effort, producers want new products and ideas and consumers want them to be exeptional and to their liking."Its function: to deal directly with consumers, whose collective wisdom, enthusiasm and judgement -- as demonstrated in forum after forum online -- exceeds that of the company itself." (Bob Garfield) People are now the brains of the company for the good of the company. The Consumers are now the Producers and we are in charge of creating new innovations to produce a more desired outcomefor the future.People who were at one point consuming products are now producing products: they are "prosumers"!
How has the digital revolution changed power & responsibility relationships between producers & consumers?
The Digital Revolution has changed the fact that the consumers had less power in comparison to the producers. They are now able to give the producers ideas.
Garfield is stating that communication between producers and consumers is not only important, but also very simple. Consumer concerns are heard through forums and other online resources.
Consumer satisfaction seems to depend largely on whether or not they feel comfortable and accustomed to the producer.
"Survival means institutionalizing dialogue with all of your potential constituencies and sometimes total strangers for the purpose of market research, product development, customer relationships, corporate image and transactions themselves" -Bob Garfield
Companies are now forced to listen to the opinions of the consumers because, after all, they are the ones buying the product. It is a group effort, producers want new products and ideas and consumers want them to be exeptional and to their liking."Its function: to deal directly with consumers, whose collective wisdom, enthusiasm and judgement -- as demonstrated in forum after forum online -- exceeds that of the company itself." (Bob Garfield) People are now the brains of the company for the good of the company.
The Consumers are now the Producers and we are in charge of creating new innovations to produce a more desired outcome for the future.People who were at one point consuming products are now producing products: they are "prosumers"!